Radiothon is the annual fundraiser for RTRFM indie radio. I was tasked with producing looping and varied social media content to represent the station's unique identity. This campaign used a retro gold radio on a stack of unremarkable black electronics. The screen displayed a CGI-overlaid scene with graphics that matched the custom-designed audio.
Various clips were produced, including Instagram loops, 15-second pre-rolls, and 30-second Facebook and YouTube clips. The radio interface and floating text were motion-designed in Adobe Photoshop and After Effects. A drone was used in the clip below to lower the glitter backdrop, creating the illusion that it's all CGI.
