This on budget campaign was created while working for Juicebox Agency. We developed "Easi" Novated Leasing's campaign with the objective of reaching a new audience of car buyers who hadn't considered novated leasing as a finance option. The gameshow concept and humour emphasised that every answer option in the show is 'correct' or 'easy.' For this shoot, I built the background 3D gameshow sign, with Steve Berrick installing the electronically triggered light patterns, I photographed all the campaign visuals and post produced many of the assets from video edit to the Google Ads HTML5 motion assets.
Credits:
Agency: Juicebox
Client: Easi
Creative and Art Direction: Adam James Oliver
Creative Concept and Copywriting: Joe Mooney
Editing, Set Design, and Campaign and BTS Photography: Cam Campbell
Director of Photography: Ross Metcalf
Sound Design: Justin Braine
Studio: Fridays Studio
Talent: Colin Ebsworth (Quiz Master)
